DTC(Direct to Consumer )字面含义为直接面向消费者,是一种绕开第三方批发商、零售商或任何其他中 间商,通过品牌方完全自主的线上销售渠道直接面向消费者出售商品或服务的商业模式。DTC出海是品牌全球 化的重要突破口。
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文章来源:华南跨境电子商务研究院
DTC(Direct to Consumer )字面含义为直接面向消费者,是一种绕开第三方批发商、零售商或任何其他中 间商,通过品牌方完全自主的线上销售渠道直接面向消费者出售商品或服务的商业模式。DTC出海是品牌全球 化的重要突破口。
文章来源:华南跨境电子商务研究院